Thursday, May 10, 2012

Creating Permanence in a Specific Location

Press releases include many kinds of information, from complete pabulum to surprisingly useful nuggets of information. Rarely anything I see in one surprises me any more, but today I found one that made me think: this can't be for real.

It concerned a residential development. The quality of the release, I hope, isn't a reflection on the property, though very likely the development will be a fine place to live. This following are the first two sentences of the release, verbatim.

The uprise of building projects in general always show a good sign that the market is turning around for the better. The specs of this listed project while as a whole is impressive, it is not what makes this project the standout in Florida, but instead the standout project in all of the U.S and that is something to be excited about."

Mind you, this went out on PRWeb, so someone paid to have it published. Even though, as you continue to read, you can't help feeling that the writer isn't a native speaker of English.

With the housing market being in the current state of turmoil, consumers are seeking alternative options. The other options include luxury residences such as renting, which do not necessarily involve a mortgage payment or creating permanence in a specific location.

The buildings will be an amazing two to three stories high featuring single flats around 800 square feet to 3 bedroom units including parking garages. There will be a mixed population of occupants including families to singles. With 456 units, this green project will touch many different groups.

There are several individuals that will experience building green and others that will be lucky enough to live green. This is the future for building and we are spreading the message of sustainable building and healthy living.

I can see the writer's giving it the old college try in that weird language, English. But it's a slog for us native speakers to get through, and I can imagine releases of this kind being ignored by members of the media, something you don't want if you're paying to get your message across. The takeaway? Hire a writer from within your language group.

(This, on the other hand, is an example of a well-written press release.)

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