The Latest from Toyota Marketing

“Life is not a race,” the direct-mail ad for a nearby Toyota dealership tells me helpfully, “it’s a journey.” Pithy. Below that, there’s an illustration of an on-board DVD player. “Bring your family to our showroom to experience Toyota’s DVD Entertainment System.”

No, no. No again. And one more time, just to make sure. We’ve got a real-time, multimedia entertainment system in our car, which happens to be a Toyota. I call it “the window.”