Wednesday, December 13, 2006

Somewhere, There's a Blog Devoted to Found Text

This isn't it. But nothing like a bit of interesting copywriting to brighten your day, a little. The following was printed on both sides of a cup carrier provided to me recently by Burger Czar, home of the Whopper. Which I never order: the Rodeo Cheeseburger is much more to my taste.


"A lot of people wonder why it was decided upon [a curiously formal bit of phrasing] to make a two cup-carrier [sic] as opposed to say, a one-cup carrier or a three-cup carrier. Well, a one-cup carrier is just called a cup. So that was pretty much out. And a three-cup carrier would have to be shaped into some strange triangle, and balancing that contraption would be more trouble that it's worth. So we settled on two. Hopefully it serves you well."


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