The Tamale Spaceship Truck

During my recent visit downtown, I also caught sight of the Tamale Spaceship truck.

On the side of the silvery vehicle is this figure.

According to the Tamale Spaceship's web site, "We are a catering-food truck company based in Chicago area featuring the authenticity of Mexican cuisine. We are inspired by Luchadores (Mexican Wrestlers) with a mission to bring to the streets homemade tamales with authentic regional dishes and classic moles from all over Mexico."

Still, I wonder. Does that creature help sell tamales? Maybe it does. I might have bought one myself, if I hadn't had lunch already, and if the driver had been around.