Letter from Macy's
Yuriko bought something at the Woodfield Macy's a few weeks ago. Before Labor Day, we got a survey in the mail from Macy's asking about that experience. I filled it out. My only comment was that Macy's should have never changed the downtown Chicago Marshall Field's to Macy's -- it ain't right. As for the other Marshall Field's stores, such as the one at the Woodfield Mall, I don't give a fig what it's called.
Tuesday, I got a form e-mail:
Dear Ms. Stribling:
Thank you for taking the time to respond to our customer survey letter about your recent shopping experience at Macy's Woodfield. Receiving feedback from our customers is our most effective tool in creating the Best Shopping Experience.
Macy's, Inc. has great respect for the legacy and traditions of Marshall
Field's and have carefully researched consumer preferences and studied
alternatives before making the decision to incorporate Marshall Field's into
the nationwide Macy's brand. To better serve our guests in this highly
competitive retail environment, we must concentrate on becoming a national brand so we can deliver outstanding value to our visitors.
While the store's name will change, much of what our guests love will stay
the same, including Marshall Field's traditions and our outstanding record
of community and charitable giving. As part of this name change process,
everything possible will be done to honor the Marshall Field's heritage,
particularly in its Chicago birthplace.
Again, thank you for sharing your thoughts and feelings. We look forward to continue serving you in the future.
I sincerely hope our store will continue to provide a shopping experience
that exceeds your expectations and will make Macy's your favorite store!